I want to master direct on camera flash for my sony a7iv. I have an excellent tiny flash, the godox it30 pro. now I just need to get a hang of how bright it needs to be with various aperture and iso

Perfect — this is exactly the stage where your flash mastery will really take off. Since you already have an excellent compact flash (the Godox iT30 Pro) and a powerful full-frame body (the Sony A7 IV), what you want to learn now is the relationship between aperture, ISO, and flash power. Let’s break it down so you can develop intuitive control.

🎯 Key Takeaways

Flash Exposure: Controlled by aperture, ISO, and flash power Ambient Exposure: Controlled by shutter speed and ISO Your Goal: Flash on face, dark background → Keep ISO low (100-200) + fast shutter (1/160-1/200s)

Starting Settings for 55mm:

  • ISO 100, f/4, 1/160s, Flash 1/16 power, Flash zoom 70mm, Distance ~4ft

Core Concepts:

  • Shutter speed = “background darkness dial” (doesn’t affect flash within sync range)
  • Aperture + Flash power = “subject brightness dial”
  • Flash zoom controls beam spread: tighter zoom (70-80mm) = less background spill
  • Dragging the shutter (slower speeds like 1/60s-1/30s) adds ambient mood

Quick Rules:

  • Every stop in aperture needs equal stop in flash power
  • Doubling distance needs +2 stops flash power
  • Flash zoom ≈ lens focal length × 1.2

🧠 The Core Principle

Your flash exposure is controlled by three variables:

  • Aperture ✅ → Controls flash brightness (since flash light is instantaneous).
  • Flash Power ✅ → Controls flash brightness directly.
  • ISO ✅ → Controls both flash and ambient brightness equally.
  • Shutter speed ❌ → controls only the ambient exposure

So: Flash exposure → aperture, ISO, flash power Ambient exposure → shutter speed, ISO

⚙️ A Baseline Setup to Learn From

Start here:

  • ISO 100
  • Aperture f/4
  • Shutter 1/160 s
  • Flash power 1/16 manual

Take a shot of a face. Then:

  • Too bright → either close the aperture (e.g. f/5.6) or lower flash power (1/32 → 1/64)
  • Too dark → open aperture (e.g. f/2.8), raise flash power (1/8 → 1/4), or raise ISO.

🔢 Building Intuition: The Stops Relationship

A one-stop change in any of these equals a doubling or halving of brightness:

VariableBrighter (+1 stop)Darker (−1 stop)
Aperturef/4 → f/2.8f/4 → f/5.6
ISO100 → 200100 → 50
Flash power1/8 → 1/41/8 → 1/16

After a few tests, you’ll feel how much each tweak changes things.

☀️ Mixing Flash with Ambient Light

Once you’ve mastered baseline brightness:

  1. Keep the flash exposure correct (subject well lit).

  2. Adjust shutter speed to taste:

  3. 1/160 s → balanced look

  4. 1/60 s → more ambient background visible

  5. 1/200 s → darker background, punchier flash look

Your flash is like the sun on your subject, and shutter speed is your background brightness knob.

🔧 Practice Exercise

Try a simple progression indoors with constant lighting:

ApertureISOFlash PowerNotes
f/2.81001/64Soft portrait look
f/41001/32Moderate brightness
f/5.61001/16Crisp, bright look
f/84001/8Environmental portrait

Take notes and compare results. You’ll quickly internalize how much light you get per setting.

📸 Pro Tip for the iT30 Pro

  • Use manual flash power to stay consistent.
  • Turn off TTL until you have a good feel.
  • Keep your flash around 2-4 ft from your subject for portraits.
  • Remember: even on-camera, a small bounce (ceiling, card) can soften light dramatically.
but instead of doing iso 100, I should riase my ISO higher, right? 400? 640? so the flash doesn’t have to be as bright? my goal is to get flash on the face without illuminating the background

Exactly — you’re thinking about this the right way, but let’s fine-tune your goal and the physics behind it.

You said:

“My goal is to get flash on the face without illuminating the background.”

You’re describing what photographers call the “flash look” — the background fades away while the subject pops with crisp light.

You want the flash exposure to dominate the subject, and the background to fall mostly to ambient darkness.

The way to achieve that is:

  • Flash controls the subject brightness
  • Ambient (shutter + ISO) controls the background brightness

Here’s how to get that clean, “face lit / background dark” look:

🎯 1. Keep ISO Low, Not High

Raising ISO makes everything brighter — both flash and background. If you raise ISO to 400 or 640, you’ll lighten the background too.

👉 Use ISO 100 or 200 instead. That keeps ambient light dim and lets your flash be the only strong light source.

→ This makes the background darker without changing the flash output much. (Higher ISO would raise the background brightness, which you don’t want.)

⚙️ 2. Set the Ambient Darkness with Shutter Speed

Use shutter speed near sync speed — around 1/200 s (max for A7 IV without HSS) → This minimizes ambient light even more. → If your background still shows too much, increase shutter speed slightly with HSS on (e.g., 1/320 s, 1/500 s).

  • Start around 1/160 s or 1/200 s (your sync speed).
  • If you still see too much background, go faster (e.g. 1/200 s).
  • If you want to let in a hint of ambient glow, slow to 1/60 s.

Remember: shutter speed does not affect flash exposure (within sync range).

🔦 3. Use a medium aperture — around f/4–f/5.6 for portraits

→ Keeps enough depth of field while letting you use moderate flash power.

  • Aperture: Wider (f/2.8) → more flash on face; narrower (f/5.6) → less flash on face.

🔦 4. Adjust flash power for subject brightness

  • Flash Power: Increase until the subject is perfectly exposed.
  • Start around 1/16 — 1/32 power
  • Move closer or increase power if underexposed
  • Move further or lower power if overexposed

📷 Example Setup for That Clean Flash Look

Mode: Manual ISO: 100 Aperture: f/4 Shutter: 1/160 s Flash: 1/16 power Distance: ~4 ft

You’ll get a punchy, isolated subject with very little ambient contamination — perfect for nightlife portraits, event shots, or stylized “paparazzi” light.

Adjust flash power or aperture from there.

🧮 5. Think in Stops

If you close the aperture one stop (f/4 → f/5.6), compensate by doubling flash power (1/16 → 1/8). That one-to-one relationship is the key to mastery.

✨ 6. Bonus: Add “Pop” Without Spill

  • Keep the flash head zoomed (e.g., 50 mm — 70 mm) to tighten the beam.
  • Use a small bounce card or diffuser only if it doesn’t throw light on walls.
  • Flag or tilt the flash slightly downward so it doesn’t splash behind the subject.

🧠 Mental Model

  • ISO / Shutter: Think of them as your “background darkness dial.”
  • Aperture / Flash power: Your “subject brightness dial.”

To make the background darker, lower ISO and/or increase shutter speed. To make the subject brighter, open the aperture or increase flash power.

Low ISO + Fast Shutter + Moderate Aperture + Controlled Flash Power = Subject lit, background dark.

OK. i’m shooting on a 55mm. so I’ll set to iso 100 and f4. and then I need to figure out what flash intensity is good for that and experiment

Exactly — you’ve got it. That’s the perfect baseline setup.

Here’s how to make your experiments fast and instructive so you learn the feel of your flash quickly instead of just chasing exposure.

🎛 Baseline Setup (Lock These In)

  • Lens: 55 mm
  • Aperture: f/4
  • Shutter: 1/160 s
  • ISO: 100
  • Flash: Direct on-camera, manual power
  • Distance: 4-5 ft from subject (ideal portrait distance)

⚡ Step-By-Step Flash Power Test

  1. Start at 1/32 power.

Take a shot of someone’s face (or a mannequin/object with skin tone). Check if the face looks underexposed.

  1. If too dark → double flash power each step:

1/32 → 1/16 → 1/8 → 1/4

  1. If too bright → halve flash power each step:

1/16 → 1/32 → 1/64

You’ll very quickly see what power looks “right” for your setup and distance. Make mental notes like:

“At 4 ft, f/4, ISO 100, 1/16 power looks perfect.”

That’s your anchor exposure.

🧠 Build Intuition: Flash Distance Rule

Flash brightness falls off with distance (inverse-square law):

  • Move twice as far → only ¼ the light.
  • Move half as far → 4× brighter.

So if you move closer or farther, adjust flash power roughly by two stops per halving/doubling of distance.

📸 Playing with Background Darkness

Once you nail the exposure, keep your subject exposure constant and start playing with background darkness:

  • 1/160 s → balanced look
  • 1/200 s → darker background
  • 1/60 s → more ambient glow

You’ll start to see how shutter controls ambient and flash controls the face.

📝 Cheat Sheet

Flash PowerSubject DistanceResultNotes
1/324 FtSlightly darkGood texture
1/164 FtPerfectDefault
1/84 FtSlightly hotUse if farther away

That chart will save you tons of guessing when you’re on-site shooting people.

🧠 Rules of Thumb to Memorize

  • Every 1 stop tighter aperture (f/4 → f/5.6) needs +1 stop flash power (1/32 → 1/16).
  • Every doubling of distance needs +2 stops flash power.
  • Keep ISO low (100-200) to crush the background; raising it will pull the ambient back in.

🔥 Quick Practice Drills

  • Indoors at night: do a mini-series at ISO 100, f/4, 1/200 s; vary flash power from 1/128 → 1/4.

Watch how the face brightness changes and how the background stays black.

  • Outdoors at dusk: same setup, then try 1/250-1/500 s with HSS on; notice how it kills ambient even harder.
Explain where dragging the shutter comes in

Perfect follow-up — dragging the shutter is the next layer on top of what you’re already doing.

You’ve nailed how to control flash exposure (aperture + ISO + flash power). Now we’re going to control the ambient exposure (how bright or dark the background looks) — and that’s exactly what “dragging the shutter” means.

⚙️ What “Dragging the Shutter” Means

To drag the shutter = use a slower shutter speed than normal flash sync so the ambient light has time to register.

  • Flash fires instantly (a few thousandths of a second).
  • Shutter speed only affects the ambient (non-flash) parts of the scene.

So by slowing down from, say, 1/160 → 1/60 → 1/30 s, you let in more background light without affecting the brightness of the flash-lit subject.

🌑 Why It Matters for Your Goal

You said you want:

flash on the face without illuminating the background.

If you want the background dark, you don’t drag the shutter — you keep it fast (1/160 — 1/200 s).

If you want the background to glow a bit, to show the bar, the room, or the colored lights, then you do drag the shutter — you slow it down (1/60 — 1/30 s).

Dragging the shutter lets you decide how much ambient mood to include.

📸 Example Scenarios

SceneShutterResult
Dark bar, you want only the face lit1/200 sBackground nearly black
Same bar, want some ambient glow1/60 sFaces crisp, background softly visible
Party with string lights, want motion trails1/15 s or slowerSubject frozen by flash, ambient streaks add energy

You can think of it like this:

Flash freezes your subject. Shutter speed paints in the background.

🧠 How to Experiment

  1. Lock your settings:

f/4 — ISO 100 — flash 1/16 power (so face looks right at 1/160 s).

  1. Take one shot each at:

  2. 1/200 s

  3. 1/100 s

  4. 1/60 s

  5. 1/30 s

  6. 1/15 s

You’ll instantly see how background exposure evolves while the flash exposure on the face stays nearly identical.

⚡ Quick Rules of Thumb

  • Shutter speed → ambient brightness
  • Aperture / ISO / flash power → flash brightness
  • Keep flash exposure correct, then “drag” the shutter only as far as you want the ambient to show.

Here’s your Flash-Dragging Cheat Sheet — a compact visual guide you can keep in your camera bag or on your phone.

Flash + Shutter Interaction Cheat Sheet (Sony A7 IV + Godox iT30 Pro)

🎛 Base Settings

  • ISO: 100
  • Aperture: f/4
  • Flash Power: ≈ 1/16 manual
  • Lens: 55 mm
  • Flash Distance: ≈ 4 ft
  • Flash Direction: Straight-on, or with a slight downward tilt

🌗 Dragging the Shutter — How Ambient Light Changes

Shutter SpeedWhat You’ll SeeTypical Use
1/200 sBackground nearly black; subject fully flash-litClean, contrasty portraits; kill ambient
1/160 sA touch of background toneNatural indoor look
1/100 sAmbient fills shadows slightlyBalanced, cinematic mood
1/60 sBackground visible; practical lights glowLively party or nightlife shots
1/30 sAmbient clearly visible; possible motion trailsClub/bar energy, “motion + freeze” effect
1/15 sLong streaks, motion blurCreative drag-the-shutter look

Flash freezes the subject; shutter paints the background.

🧭 Workflow

  1. Lock in flash exposure first (face looks perfect at 1/160 s).

  2. Vary shutter speed to taste:

  3. Faster → darker background.

  4. Slower → more ambient mood.

  5. Review the histogram or back-screen — if highlights blow, reduce flash power or close aperture.

  6. Optional: shoot a burst of 3-4 frames while subtly moving the camera at 1/30 s to get dynamic motion streaks.

🪄 Quick Tips

  • Rear-Curtain Sync: Use for motion trails that follow movement, not precede it.
  • Hold camera steady below 1/60 s unless you want blur.
  • Keep ISO low to maintain dark backgrounds (100-200).
  • Keep flash beam tight (50-70 mm zoom) to avoid spilling light on walls.
My focal length as I said is 55mm. should I set my flash zoom higher (70? 80?) to try to avoid illuminating the background?

Excellent question — that’s exactly the right kind of fine-tuning that separates “technically correct” flash use from deliberate light control.

🎯 Goal Recap

You want flash on the face without spilling light on the background.

Since you’re shooting at 55 mm, you can (and usually should) set your flash zoom a bit tighter — typically 70 mm or even 80 mm — to concentrate the beam and keep it off the background.

Here’s why:

🎯 What Flash Zoom Does

The flash head zoom doesn’t change your lens’s focal length — it just changes how wide or narrow the beam of light spreads.

  • Wide zoom (24 mm-35 mm): spreads light broadly, hits the walls and background.
  • Tight zoom (70 mm-105 mm): creates a narrower cone of light, focused on your subject, minimizing spill.

So when you zoom your flash to 70 mm while shooting at 55 mm, you’re effectively telling the flash:

“Don’t waste light on the background — aim it like a spotlight at my subject.”

Lens Focal LengthFlash Zoom SuggestionWhy
24-35 mm35-50 mmEven coverage for groups
50-70 mm70-80 mmTight, flattering beam for portraits
85 mm+85-105 mmConcentrated light for isolation, less spill

💡 Pro Tips for Your 55 mm Setup

  • Flash zoom 70-80 mm gives you clean, directional light on the face and minimal background illumination.
  • If you’re in a small, reflective space (e.g., bar, living room), go 80 mm.
  • If you’re outdoors or in a big hall where there’s little bounce, 50-70 mm will feel more natural.
  • If your subject moves closer or farther, re-test — a tighter zoom can create a hot spot if you’re very close (< 3 ft).

🧠 Quick Rule

Flash zoom ≈ lens focal length × 1.2

So for your 55 mm lens, the sweet spot is about 70 mm.

🔦 Flash Zoom Reference Table

ZoomBeam AngleTypical Use
24 mmVery wideGroups, environmental shots
35 mmModerateGeneral indoor
50 mmStandard portrait
70 mmTightHead-and-shoulders
85-105 mmVery tightMinimize spill / long lenses

The higher the zoom, the more your flash behaves like a mini-spotlight:

55 mm lens + 70 mm zoom = clean, tight pool of light on your subject, minimal ambient illumination.

Perfect for dark-bar portraits, concerts, or moody candids.

🪄 Quick Recipe for Your Setup

Lens: 55 mm Aperture: f/4 Shutter: 1/160 s ISO: 100 Flash Power: ~1/16 Flash Zoom: 70 mm Distance: 4-5 ft

Take a test shot, and adjust flash power for exposure.

You’ll notice the subject pops and the background falls away beautifully.

⚡ Direct Flash Troubleshooting: Problems & Solutions

💡 Flash too weak even at full power

Likely causes:

  • Subject too far away (flash falloff: light intensity drops rapidly with distance)
  • Aperture too narrow (f/8 or higher)
  • ISO too low (100 or below)

Solutions: ✅ Move closer — halving your distance gives you 4× more light (2 stops). ✅ Open the aperture (f/4 → f/2.8 = +1 stop). ✅ Raise ISO modestly (100 → 200 or 400). ✅ If possible, bounce off a nearby wall or ceiling to “recycle” some light back onto the subject.

🕶 Harsh shadows under eyes or chin

Likely causes:

  • Flash is directly on-axis and unmodified.
  • Light is coming from too high or too low relative to the subject.

Solutions: ✅ Keep the flash slightly above eye level, angled downward just a touch. ✅ Use a built-in bounce card, a small diffuser, or a white business card rubber-banded behind the flash to fill under-eye shadows. ✅ If possible, aim the flash slightly off-center (a few inches to the side) for more dimensional modeling.

🎯 Hot spot in center of face or uneven light

Likely causes:

  • Flash zoom is too tight for your subject distance (beam too concentrated).
  • Flash is very close to subject.

Solutions: ✅ Widen flash zoom slightly (80 → 70 mm or even 50 mm). ✅ Step back 6-12 inches to spread light more evenly. ✅ Add light diffusion (mini softbox or dome) to smooth the falloff.

⚖️ Face too bright but background still dark

Likely causes:

  • Flash exposure is correct, but ambient exposure is too low.
  • Shutter speed too fast (not enough ambient light captured).
  • ISO too low.

Solutions: ✅ Keep flash settings as-is (subject already looks right). ✅ Drag the shutter — slow it from 1/160 s → 1/100 s → 1/60 s to lift the background without affecting flash on face. ✅ Raise ISO slightly (100 → 200) if you want a bit more ambient presence. ✅ Avoid increasing flash power — that only brightens the face further.

💬 Remember: Shutter speed affects ambient; aperture/ISO/flash power affect flash.

🧍♂️ Flat, unflattering “snapshot” look (no depth or shape)

Likely causes:

  • Flash is dead-on from the same axis as the lens (no shadow direction).
  • Background too dark compared to subject.

Solutions: ✅ Tilt or swivel the flash slightly off-axis — even 10-15° helps. ✅ Use a bounce card or nearby wall/ceiling to introduce gentle directional light. ✅ Drag the shutter to allow a hint of ambient background tone for depth. ✅ Step a bit to the side, or raise the flash higher, so the light isn’t perfectly aligned with the lens.

I have a little rectangular diffuser attachment over it

Perfect. That little rectangular diffuser is a big help, especially with compact flashes like your Godox iT30 Pro. Here’s exactly what it does, how it changes your exposure behavior, and how to get the best results with it.

🧠 What the Diffuser Actually Does

  • Spreads the light wider, so it’s not a concentrated beam (less “hot spot,” smoother falloff).
  • Softens shadows slightly by enlarging the apparent light source.
  • Reduces effective brightness by about ½-1 stop — sometimes a bit more depending on distance.

So if your baseline exposure (no diffuser) was perfect at 1/32 power, f/4, ISO 100, you’ll probably need 1/16 power (or open up to f/2.8) with the diffuser attached.

⚙️ How It Affects Each Variable

SettingEffect of Adding DiffuserTypical Adjustment
Flash PowerLight output loss ≈ ½-1 stopDouble the power (1/32 → 1/16)
ApertureCan open up slightlyf/4 → f/3.2 or f/2.8
DistanceLight spreads widerKeep subject within ~4 ft for good intensity
Flash ZoomDiffuser cancels tight beamSet zoom to 50-70 mm; anything tighter wastes light

💡 When It Helps

  • Indoors with nearby walls/ceilings that bounce some light back.
  • For portraits where you want smoother skin tones and less specular shine.
  • When shooting direct flash at social events — gives you softer light without losing portability.

⚠️ When to Skip It

  • Outdoors or in large, dark spaces (diffuser just eats power).
  • When you want a hard, dramatic look.
  • When you’re already struggling for power at ISO 100 / f/4 / 1/160 s — in that case, remove it.

✅ Pro Workflow

  1. Keep diffuser on indoors — set flash zoom ≈ 55-70 mm.
  2. Test a frame at 1/16 power, f/4, ISO 100.
  3. If slightly underexposed, either bump to 1/8 power or open to f/3.2.
  4. If you want the background darker, leave settings and speed up shutter; if you want more ambient, slow the shutter (“drag the shutter”).

🎨 Color and Tone Benefits of Flash

When you use your flash, colors and skin tones often look richer and more saturated. Here’s why:

  1. Full-spectrum daylight: The Godox iT30 Pro emits neutral, daylight-balanced light (~5600 K) that restores accurate color rendering. It eliminates the orange or green tint caused by indoor lighting.
  2. Lower ISO = cleaner color: Flash allows ISO 100–200 instead of higher ISOs, reducing noise and preserving deeper color fidelity.
  3. Perfect midtone exposure: The flash lifts faces into the sensor’s optimal exposure range, recording more color data and tonal depth.
  4. Micro-contrast: Directional flash adds gentle shadow definition, giving portraits that “3D pop.”
  5. Consistent color temperature: Flash light replaces mixed ambient sources, giving consistent white balance and natural skin tones.

💡 Pro Tip: For warmth, add a 1/8 CTO gel and set white balance to ~4800–5500 K for flattering skin tones.